Ben Spiller
 07877525167 - shpilla@hotmail.com

My CV

 

Professional Experience

MARKETING CONTRACTOR  Feb 2017 - Present

University of Greenwich (>500 employees)

Set a number of projects, including:

Re-writing and designing the programme pages of the website
Writing the University listing on Hotcourses and other websites
Creating internal bulletins and prospecting emails.

MARKETING MANAGER, Jan 2015 – Sep 2015

Creative Auto Enrolment (Pensions - <100 employees)

Designed and programmed (via Dotmailer automation) B2B and B2C content marketing email campaigns. 25% average open rate over 6 months, sending to over 10,000 contacts as well as email customer retention campaigns
Organised, marketed (via SEO and social media) and ran events – including ‘Payroll World
Managed PR and media planning agencies, placing in The Times, Telegraph, Accountancy Age and others
Developed and managed digital media YouTube, Twitter, LinkedIn and website
Wrote and designed suite of Sales Presentations in Prezi – used by sales team
Put together range of useful explanatory ‘whiteboard videos’ as well as promotional videos, used as content for emails and YouTube Pre-rolls / Facebook dark posts
Designed (InDesign) magazine adverts, corporate brochures, banners, posters, a heat-mug

Managed (Wordpress) and created content for websites such as creativeautoenrolment.co.uk and creativepensiontrust.co.uk .

MARKETING MANAGER

Kuehne + Nagel (Freight - £20B t/o - 63,000 employees)

Created and implemented marketing plans and was responsible for all communication and collateral. I recruited, briefed and worked with creative personnel and reporting directly into the sales director.
Project managed and wrote sales training DVDs (and corresponding printed collateral) – rolled out to over 1000 salespeople.
Conceptualised and project managed a number of high profile events – including the national ‘driver of the year’ competition at Silverstone Developed successful B2B  lead generation email campaigns
Produced & edited internal & external promotional videos
Implemented the online/digital presence, including Google AdWords, YouTube videos, banners and Social Media campaigns
Implemented content marketing sales support email suite through CMS
Designed (InDesign) posters, email campaigns, magazine adverts and banners
Worked with design and SEO agencies to coordinate high budget projects

MARKETING EXECUTIVE, April 2008 – June 2010 
CCH Fee Protection (Insurance - £80M t/o - 100 employees)

I developed, executed and managed the company marketing plan, which featured marketing initiatives designed to penetrate and grow our targeted markets. I was in charge of customer communication (aiming to capitalise on up-sell opportunities), lead generation and increasing brand / product awareness. 

ü  Implemented entire online marketing presence

ü  Wrote and edited company newsletter

ü  Developed thought leadership campaigns – white papers and ‘Top 10 Tips’ – available for download

ü  Created company ‘welcome microsite’ for our 1500 clients

ü  Responsible for all email communication to clients, including up-sell opportunities, and brand loyalty development

ü  Attained 100’s of leads through targeted  emails, newswires & online banner campaigns

ü  Responsible for the marketing element of a campaign to an accountancy membership organisation with 22,000 members, that yielded over £1 million.

 

Education & Credentials

2001-2004 – Birmingham City University.  BA (HONS) MARKETING (2.1)

This was a business degree focusing on all the promotional aspects of successful marketing, including PR, direct selling, advertising, and sales promotion.  The degree developed my understanding of effective management theories, and the key processes involved in marketing; opportunity identification, customer retention, and channels of distribution.  

2005 - University of Wales, Swansea.  Postgraduate CELTA Certificate 

3 A-levels & 2 AS levels. 10 GCSEs. Level 2 Certificate in Web Design. Full driving licence.

Other Information & Achievements

-          Innovation itself is a hobby of mine.  Read all about Mugins (my range of heat reactive mugs), my e-books, product ideas, property and YouTube videos at www.benspiller.com .

-          Winner of four awards at CCH: ‘GEM’ award (for outstanding work), ‘Extra Mile’ award (for hard work), and the National Poster competition.  Finalist of the employee suggestion scheme.
-     I am a mentor at Young Enterprise 

-          I speak Portuguese

-          I play Rugby and tag Rugby for East London RFC.

You can read my entry to the financial times essay competition here: utilitarianism.docx
26.7 KB
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References available on request.

Creative, successful marketing professional with a proven record of leading marketing strategy. 

 

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