My MANIFESTO for marketing
1. The best way to sell anything is to tell the absolute truth in a way that is interesting to read.
2. Strategy is about figuring out where to apply energy and resources in a way that will provide disproportionate gains. All tactics come from that.
3. The two most important reasons that people do something new are social mimicking and habit.
4. Direct sales is much easier when a product or service has a brand.
5. The Lollapalooza effect works. Multiple touch-points (both brand and direct Calls to Action) are much more powerful than just one touch-point.
6. Putting together incredible offer will always improve sales numbers.
7. Content is the gateway drug to sales
8. Consumers are looking for a reason to believe that a product or service is different to alternatives.
9. When it comes to brand, nothing need be tested, when it comes to direct sales, everything should be tested.
10. To see lifetime value and repeat purchases go up, a brand must over deliver on value and follow up with irresistible offers.
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